WalSmart author Bill Marquard is the featured speaker for GMA’s Broadcast Leadership Bootcamp:

CHOOSE OR LOSE: Leadership in the New Economy is the theme for the Broadcast Leadership Boot Camp. We live in an economy where giants dominate many industries. Bill Marquard (Marble Leadership Partners) reveals the secrets to survive and thrive in any industry with a dominant player Рor even become the dominant player yourself! Drawing on his experience advising major organizations such as Wal-Mart, McDonald’s, Walt Disney World, Meijer, and the Department of Homeland Security, Bill’s interactive discussion provides practical leadership insights on what it takes to profit in today’s economy.

Click HERE for more details.

In a recent review of Wal-Smart: What it Really Takes to Profit in a Wal-Mart World, in the Boston Globe, noted author Charles Fishman recommended Wal-Smart:
“There’s no excuse for not understanding what’s going to happen to you and your business as you step into the Wal-Mart arena,” said Charles Fishman, author of “The Wal-Mart Effect,” a study of how Wal-Mart’s drive for low prices has transformed the world economy.

“That’s why you read a book like this,” Fishman said of Wal-Smart.

Click here to read the entire review.

How does the rest of the retail world win against Wal-Mart? What can Wal-Mart teach other companies—and individuals—about analysis and competition? For thinkers of every stripe, a new book by business author Bill Marquard assembles the analysis and principles of how to go up against Goliaths.

Click here to read the entire interview at TheHighCalling.org.